Piers Barber gives the lowdown on alternative hip hop due Chiddy Bang prior to their busy summer of touring.
This article originally appeared in the UCSD Guardian as part of a feature previewing the Sun God festival.
Few can deliver infectious alternative hip hop quite like Chiddy Bang, aka rapper Chidera “Chiddy” Anamege and DJ/producer Noah “Xaphoon” Jones Beresin. After meeting at university back in 2008, the duo quickly achieved underground fame on the back of a collection of mixtapes on which they refined their unique style, consisting of playful rap delivered over a mixture of electro loops and indie rhythms.
Xaphoon and Chiddy, who currently holds the Guinness World Record for the “Longest Freestyle Rap” (9 hours, 16 minutes, and 22 seconds), have made rapid progress since the release of The Preview in 2010 — an EP memorable for some catchy reworkings indie-minded artists like Passion Pit and Sufjan Stevens. The mixtape’s most popular single ‘Opposite of Adults’ — featuring an instantly recognisable sample of MGMT’s ‘Kids’ — promises to be one of the most memorable highlights of this year’s festival.
Chiddy Bang will arrive for their Sun God appearance almost half way through the most important year of their career. February saw the release of their first full-length record Breakfast, which see the duo continuing the accessible rhymes and genre-crossing beats of their earlier work. The group’s performance at RIMAC on Friday will be just one of many throughout a hectic summer of touring, which will include festivals across the United States and Europe and an enticing set of shows with Wiz Khalifa and Kendrick Lamar in August. Sun God offers an ideal opportunity for this notoriously energetic and interactive live act to justify their escalating reputation.
Follow Piers on Twitter @piersbarber18